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Negativland - The Smile You Can
Song:The Smile You Can't Hide
Album:DispepsiGenres:Rock
Year:1997 Length:95 sec

Lyricist: Negativland

Lyrics:

(pu ti knird, pu ti knird, pu ti knird, pu ti knirD...)
Hopefully, hopefully, hopefully, hopefully
Hopefully, uh, what you're compiling
Is going to be a positive reflection
Of what Pepsi's all about
And the makers of their advertising
So, I think it's fair to say if that's all the case
Uh, yeah, this is part of the marketing spin of Pepsi-Cola
Pause for a moment! (What is it?)
Pause for a moment! (Ah!)
And reflect on this very thoughtfully
You can actually cause the consumer to forget something he has previously learned
By putting into his head a newer and stronger concept
(My penis, my buttocks)
(Hey, man)
You can actually remove an advertising story from his memory
And, in its place, you can substitute one of your own
(Hey, man, how can I become a descriptor of this stuff?)
(I said, you guys are gonna make a fortune with this product)
(I want to get involved!)
As we seize a larger and larger share of the consumer's brain box
(It's the smile you can't hide)
(In the back of your mind!)
(But it's easy to see and no surprise to me!)
The choice of a negative generation




 

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